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Rel=’Publisher’ for Brand-Savvy Marketers
I’ve been banging on about Rel=Author and Rich Snippets for a while now. Partly because I like the idea of associating content with people, and partly because I think it’s a good insight into Google’s...
View Article5 Reasons Your Outreach Emails Suck
If there’s one thing worse than getting a rejection email, it’s getting no email at all. At least you know where you stand with a rejection email; the angle you chose wasn’t relevant enough, they’ve...
View Article2013 – How Will You React?
“To every action there is always an equal and opposite reaction” ~ Issac Newton I recently found an old blog post written by ex-Verve Search genius, Sam Murray. I say ‘old’, he wrote it two years ago,...
View ArticleWe’re Not Ninjas, We’re Mutants
There’s always a real sense of ‘change’ and ‘urgency’ in our industry, and there’s nothing we love more than predicting the next advancements. But as we move forward, it seems the rules are becoming...
View ArticleWhy Content Marketing Rocks My World (and Why You Should Care)
The words we use to talk about digital/internet/online marketing are changing as rapidly as Google are updating their algorithm. The term link building was booted out a while ago and more recently...
View ArticleFree Content for Free Spirits: MyBlogGuest WordPress Plugin Review
First there was God, and then came the internet. Our new religion has consumed us, and devoured us whole – every last megabyte. Content is the new Holy Grail, and links are our happy ever after, but...
View Article7 Things My Girlfriend Taught Me About SEO
No, she doesn’t work in SEO… I love seeing how my girlfriend uses the internet. I take note of her search methods, the kind of keywords she uses to search, the types of sites she buys from. And of...
View Article7 Things I learnt at the London School of Journalism
I recently took a journalism course at the internationally-renowned London School of Journalism, where I learnt how old-school content marketers get shit done. They wouldn’t call themselves content...
View ArticleVideo SEO on a Budget: Quick & Dirty Tips
Video. It’s is nothing new to the world of SEO, but it is something we’re seeing more and more of. As increasing numbers of companies become legitimate ‘publishers’ in their own right, video content is...
View ArticleLinks, Camera, Action: How to Get More Quality Links from Your Video Content
Apologies in advance for my sudden obsession with video content, but I really can’t emphasise how exciting it has been working on our latest video campaign, #Sk8seeing – Brighton on a Skateboard. Not...
View Article5 Reasons Your Outreach Emails Suck
If there’s one thing worse than getting a rejection email, it’s getting no email at all. At least you know where you stand with a rejection email; the angle you chose wasn’t relevant enough, they’ve...
View Article2013 – How Will You React?
“To every action there is always an equal and opposite reaction” ~ Issac Newton I recently found an old blog post written by ex-Verve Search genius, Sam Murray. I say ‘old’, he wrote it two years ago,...
View ArticleWe’re Not Ninjas, We’re Mutants
There’s always a real sense of ‘change’ and ‘urgency’ in our industry, and there’s nothing we love more than predicting the next advancements. But as we move forward, it seems the rules are becoming...
View ArticleWhy Content Marketing Rocks My World (and Why You Should Care)
The words we use to talk about digital/internet/online marketing are changing as rapidly as Google are updating their algorithm. The term link building was booted out a while ago and more recently...
View ArticleFree Content for Free Spirits: MyBlogGuest WordPress Plugin Review
First there was God, and then came the internet. Our new religion has consumed us, and devoured us whole – every last megabyte. Content is the new Holy Grail, and links are our happy ever after, but...
View Article7 Things My Girlfriend Taught Me About SEO
No, she doesn’t work in SEO… I love seeing how my girlfriend uses the internet. I take note of her search methods, the kind of keywords she uses to search, the types of sites she buys from. And of...
View Article7 Things I learnt at the London School of Journalism
I recently took a journalism course at the internationally-renowned London School of Journalism, where I learnt how old-school content marketers get shit done. They wouldn’t call themselves content...
View ArticleVideo SEO on a Budget: Quick & Dirty Tips
Video. It’s is nothing new to the world of SEO, but it is something we’re seeing more and more of. As increasing numbers of companies become legitimate ‘publishers’ in their own right, video content is...
View ArticleLinks, Camera, Action: How to Get More Quality Links from Your Video Content
Apologies in advance for my sudden obsession with video content, but I really can’t emphasise how exciting it has been working on our latest video campaign, #Sk8seeing – Brighton on a Skateboard. Not...
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Could Your Images be Harming Your On Page SEO?
For some years now, SEOs have been pitching content that they assure editors is “100% unique”, which is funny really. Surely, s But is your content really unique? What about your non-written content?...
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